If you know the enemy and know yourself, you need not fear the result of a hundred battles. This is one of the most famous Sun Tzu Art of War quotes.

知己知彼,百战不殆。

Background

This quote comes from the "Strategic Offensive" chapter of Sun Tzu's Art of War, representing the core philosophy of military strategy. The full context states: "Those who know the enemy and know themselves will never be defeated in a hundred battles. Those who do not know the enemy but know themselves will have one victory and one defeat. Those who know neither the enemy nor themselves will be defeated in every battle." Here Sun Tzu emphasizes the critical importance of intelligence gathering and self-awareness in warfare.

Interpretation

This famous saying contains three profound layers of meaning: First, "knowing yourself" means deeply understanding your own strengths, weaknesses, advantages, and limitations across all dimensions including material conditions, psychological states, and capability boundaries. Second, "knowing your enemy" means comprehensively mastering the opponent's situation, including their strength, intentions, strategies, weaknesses, and advantages. Third, "never be defeated in a hundred battles" emphasizes that this complete and accurate understanding leads to inevitable victory - not through luck, but through rational analysis and strategic superiority. The wisdom transcends military applications to become universal guidance for handling all competitive relationships.

Historical & Cultural Background

Historical Context

During the late Spring and Autumn period, China was embroiled in constant warfare among competing feudal states. Sun Tzu, serving as a general for the state of Wu, personally experienced numerous military campaigns. The nature of warfare was transitioning from aristocratic chariot battles to more flexible infantry tactics, with increasing scale and complexity. In this historical context, traditional methods of divination and blind combat could no longer meet the demands of modern warfare. Through practical battlefield experience, Sun Tzu developed this rational, analytical approach to military strategy, marking a revolutionary shift in ancient Chinese military theory from mysticism to rationalism. This saying reflects the transformative military thinking of the Spring and Autumn period - moving from reliance on divine providence to emphasis on human agency, and from intuitive decision-making to rational analysis.

Cultural Significance

This saying holds profound significance in Chinese culture: First, it embodies the dialectical thinking traditional to Chinese philosophy, emphasizing a cognitive approach of unity of opposites and mutual dependence. Second, it ss management. Fourth, it has influenced Chinese social philosophy, teaching people to understand others while also achieving deep self-awareness in interpersonal relationships. This saying has become part of the genetic code of Chinese culture, transmitted across generations and guiding Chinese patterns of thinking and behavior.serves as a model of rational spirit in Chinese culture, encouraging people to use rational analysis rather than blind impulse when facing complex problems. Third, it has deeply integrated into Chinese business culture, becoming an important guiding principle for commercial competition and busine

Multi-Dimensional Analysis

Philosophical Analysis

From a philosophical perspective, this saying embodies profound epistemological and practical thought: Epistemologically, it emphasizes that complete and accurate cognition is the prerequisite for successful practice, reflecting the dialectical relationship between "knowledge" and "action" in ancient Chinese philosophy. Methodologically, it proposes a systems thinking approach - any problem requires comprehensive examination from both subjective and objective perspectives, avoiding one-sidedness. Dialectically, it embodies the relationship of both opposition and unity between contradictory parties - knowing oneself and knowing the enemy are mutually dependent and mutually reinforcing, with accurate cognition achieved only through comparison. Practically, it emphasizes that theoretical knowledge must serve practical needs, with the ultimate value of knowledge lying in guiding successful action. This saying embodies the unity of "investigation of things" and "unity of knowledge and action" in traditional Chinese philosophy.

Modern Application

In today's fast-paced society, 佚名's wisdom becomes particularly relevant. "知己知彼,百战不殆。" can guide us in making wise decisions in workplace competition, interpersonal relationships, and personal development. Modern individuals can apply this principle to time management, goal setting, and stress management.In modern society, this saying's application value manifests in: In business competition, companies conduct market research to understand consumer needs while objectively assessing their own capabilities to develop precise market strategies. In investment and finance, investors must understand market patterns and investment targets while clearly recognizing their risk tolerance to make rational investment decisions. In career development, individuals need to understand industry trends and company culture while recognizing their own strengths and weaknesses to develop reasonable career plans. In interpersonal relationships, people must understand others' needs and expectations while being clear about their own boundaries and capabilities to establish healthy relationships. In education, teachers need to understand student characteristics and needs while recognizing their own teaching styles and capabilities to achieve personalized instruction.

Origin Story

According to the "Records of the Grand Historian: Biographies of Sun Tzu and Wu Qi," Sun Tzu brought his military treatise to the state of Wu. After passing a test by King Helü, he was appointed as a general. During a campaign against the state of Chu, Sun Tzu faced a powerful Chu army but refrained from immediate attack. Instead, he first sent spies deep into Chu territory to understand their troop deployments, commander characteristics, and logistical supply situations. Simultaneously, Sun Tzu objectively analyzed the Wu army's actual conditions: though numerically inferior, they were well-trained and highly motivated; though operating far from home, they had convenient water routes and adequate supplies. Based on this comprehensive understanding of both enemy and friendly forces, Sun Tzu developed tactics of avoiding the strong and striking the weak, using indirect approaches. Ultimately, the Wu army achieved victory against superior numbers, capturing the Chu capital of Ying. This victory not only validated Sun Tzu's military theories but also immortalized "Know yourself and know your enemy, and you will never be defeated" as a timeless military maxim.

Historical Impact

This saying has profoundly influenced Chinese history: In military affairs, famous generals across dynasties - including Han Xin, Zhuge Liang, and Yue Fei - used this principle to create classic examples of victory against superior forces. In political governance, it became an important principle for statecraft. As Tang Dynasty Emperor Li Shimin stated: "A ruler must understand the affairs of the world and also understand his own affairs." In cultural spheres, it became an idiom and literary reference, appearing in countless poems, operas, and novels. Du Fu's poetry reflects on this wisdom: "The expedition failed before victory, forever bringing tears to heroes' eyes." In modern times, this saying has been widely applied to business competition, sports, diplomatic negotiations, and other fields, becoming a timeless model of strategic thinking.

Practical Guidance

Practical methods for applying this wisdom in daily life: First, establish a self-awareness system: Conduct regular self-reflection through personality assessments, capability evaluations, and 360-degree feedback to comprehensively understand your strengths, weaknesses, values, and behavioral patterns. Second, develop information gathering capabilities: Learn to use various tools and channels to collect relevant information, including market research, data analysis, and networking, establishing systematic information collection and processing mechanisms. Third, develop comparative analysis skills: Learn to conduct structured analysis of collected information using methods like SWOT analysis and competitive analysis to form accurate situational assessments. Fourth, establish dynamic adjustment mechanisms: Regularly review and update your understanding of both yourself and others, adjusting strategies based on new information and changes. Fifth, cultivate rational decision-making habits: Before making important decisions, force yourself to conduct thorough research and analysis, avoiding impulsive choices. Sixth, create feedback loop systems: Validate the accuracy of your understanding through practical results, continuously improving your cognitive systems and decision-making mechanisms based on feedback.

Quote Information

Author

Sun Tzu

Source

The Art of War - Attack by Stratagem

Date Added

8/15/2025

About the Author

Sun Tzu

Spring and Autumn Period

Sun Tzu was an ancient Chinese military strategist, philosopher, and author of The Art of War, an influential work of military strategy that has affected both Western and East Asian philosophy and military thinking.

Related Quotes

Other wise quotes from the same author

Strategic Wisdom

Speed is the essence of war

兵贵神速。

Sun Tzu

Source: The Art of War - The Nine Situations

View Details
Strategic Wisdom

To subdue the enemy without fighting is the acme of skill. This wisdom from Sun Tzu Art of War quotes represents supreme excellence.

不战而屈人之兵,善之善者也。

Sun Tzu

Source: The Art of War - Chapter on Waging War by Sun Tzu

View Details